Hi!
Today we are launching dry feet.
If that's enough to get your attention, just hit this link and go take a look at our new Aqua Pac Boot Liners.
But, if you want the full adventure story, read on.
I've been thinking about what goes on in my head when I look out of the window at the cold, wet, grey day outside... and then finish gearing up, jump on the bike and head off with a grin on my face.
It would be so much more comfortable to watch TV on the sofa.
I think there's a bit of my brain that looks something like this.
I spend a lot of time in that safe zone, most of my time actually, a lot of my life is built around keeping that zone really stable.
But...
I know that I flourish and grow when I step out of that safe zone.
And really, the bike in my garage is a wonderful tool to help make that happen.
It's the opposite of safe, and really that's the whole point.
I've no desire to exist in the danger zone (far too stressful), but that adventure zone, that's the sweet spot.
A reminder of what it means to be alive.
Now, let's take this diagram and put it in the context of riding through water.
Clearly, nobody wants to be in the dead zone.
And most of us are perfectly happy riding in the safe zone.
But really, the reason a lot of us ride adventure bikes is to experience that adventure zone, and occasionally skirt with a little danger.
It's where we push ourselves and grow as riders and people.
It's why we choose to ride through the river rather than take the bridge over it.
Today we launch the new Aqua Pac Boot Liners.
They are built to help you enjoy more time in that adventure zone.
Last week I was out with Chris and Jim, putting the Aqua Pac Boot Liners through their paces, hunting out deep puddles and figuring out how they performed crossing rivers here in the north of England.
Unlike waterproof socks that absorb water that can result in cold feet, the Aqua Pac Boot Liners create a thin, 100% waterproof barrier up to your knee which means your own thick, warm comfy socks remain warm and dry.
Essentially, they make your non-waterproof boots, waterproof, right up to your knee.
Our manufacturing partner makes outdoors gear to protect kayakers from long exposure to cold water, so it's a huge value for us to be able to take all that experience and package it into a product solely focussed on keeping your feet warm and dry.
So, if you enjoy riding in that adventure zone, and see a deep puddle or river crossing as way of reminding yourself what it is to be alive, The Aqua Pac Boot Liner was built for you.
And frankly, if it's just cold and wet out there and you need to get somewhere on your bike, your feet are going to love you once you put these over the top.
Available now in our UK, EU and USA stores.
🦶❤️
Greg Villalobos
The new Aqua Pac Boot Liner
100% waterproof.
Above your boot, below your knee.
Aquatherm® fabric.
PU outer fabric sheds water.
Soft, anti-fungal, non-latex inner.
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